
Why Should You Use a .io Domain?
All businesses seeking to launch their websites eventually arrive at the question of what their domain name should be. It’s difficult enough to try and figure out a good domain name that is on brand, easily recognizable and quickly remembered, but also figuring out what termination to use — such as .com, .net, .org etc — is tricky. You want something that will be attractive, relevant, professional, but also stand out in the market. Why not consider using the .io domain ending?
This article will look into why you might want to use the .io domain ending instead of any of the other common ones. However, before doing that we have to take a minute to explain TLDs.
What are TLDs?
A TLD (Top-level domain) is basically the very last part of a domain name after the final dot. Anyone who is familiar with the internet knows them. Generic top-level domains (gTLDs) such as com, net, org, info and internet country code top-level domains (ccTLD) such as fr, br, ca are just two of the different categories you might be familiar with. TLDs are often referred to with or without the dot included.
So what exactly is the .io domain and why should you choose it? The io TLD exists in a space where technically it’s a ccTLD that represents the British Indian Ocean Territory. However, it is used almost entirely by websites unrelated to the British Indian Ocean Territory. In fact, many companies and start-ups are opting to use it. Perhaps you should too. Here are three reasons you might want to consider a .io domain:
1. Uniqueness
In a world where everything is online, it’s often difficult to find domain names that are not already taken — even moreso, simply to create one that is distinct, memorable but still makes sense to your target market. The .io domain is a great alternative to the typical generic TLDs. It will probably be easier to invent a name that isn’t already taken. Plus, the .io domain can add a unique flare to your brand and website image. We recommend using it with a short, brandable name that your target audience will never forget. To register your .io, consider a reputable website like MonsterHost to take care of the entire process with fast .io registration, powerful hosting and an easy website builder.
2. It’s Association With Tech
If your business is in the tech industry, then maybe you have noticed that many tech start-ups now use the .io domain for their websites. “IO” or “I/O” is an abbreviation used in computer science to mean input/output. This relation has made it popular among tech companies. If you’re in the business of tech the .io domain would be right on brand.
3. SEO features
The .io domain is not generally — if ever — recognised for the region it represents. As a result Google treats the io TLD as a gTLD. What this means is that you don’t have to worry about the search engine treating it as a more targeted website for a particular geo-location. Your site would still be treated as one meant for a wider, international audience by the search engine.
Conclusion
If you’re starting a website and thinking how to brand your domain name, consider using a .io domain. It’s unique, on trend, and particularly popular with tech companies.